How to Increase Traffic & Advertise Your Web Page??

As I mentioned in my previous Post 'Internet Marketing .. Tips', one of the effective ways of Internet marketing is simply getting a website!

Websites inform customers and potential clients about the company/business and update them about their offerings and news...

Now You've got a website... What do you do with it? How do you get people to visit it?

The answer is here I looked up many methods that can help and I found some websites that promise to increase the traffic on your webs!

"BEEEEEP!!!!"

Here are some useful and worth to trying methods to help BOOST the number of your websites' visitors:

1. Offer free, original, and quality content on your site. Which means that you have to offer something unique that people can't find elsewhere. Be Creative!

2. Improve your search engine ranking. Focus the content you provide on keywords related to your topic! This is known as "Search Engine Optimization".

3. Get Linked.. Exchange Links! Trading links with other websites that have the same topic. Its a two-way benefit, but be careful don't do it excessively.

4. Advertise your presence. Think about ways that you can make people notice your website. For instance: Pay Per Link, Business cards that include your URL & many other things that you can do to help increase the activity on your website.

5. SOCIAL NETWORKS!!!! That's the most effective way.. at least I think it is. you can create a facebook group about your website, and invite your friends and your friends will invite their friends until you get this huge community of people who might have an interest and will visit your website! Also twitter.. Create a twitter account and tweet about your company/business/brand and provide a link to your website, make your friends re-tweet it and perhaps your clients will do that too.. Social networks could work some Internet Marketing MAGIC.

I found some websites that promise to increase the traffic on your website.. I will join one of them sometime this week and see if it actually works! Why don't you join me? Lets Do It :)

Here are the links:

- Freeviral

- Spinsuccess

REMEMBER, you need to be patient and keep up the good quality work!

For detailed explanation about the methods I provided, click on the following link:

How To Increase Website Traffic

Innas A.

Internet Marketing .. Tips

Internet marketing became the new online trend, as more people are using the Internet companies began to target customers using online tools. In my previous post 'Social Media Facts That Made Me Go: WOW!' I mentioned that There was an increase of 14% in the number of Internet users worldwide in 2010. And it will continue on increasing… which means more companies are going to join the Internet Marketing trend and it will become a competitive market.

But how to get customers/ audience attention and awareness in such a competitive market?

Well, I did some research and I found some useful tips for companies to achieve effective marketing.

Internet Marketing is useful for established and new

brands, as it can serve them equally if they did it in the right way.Here are the most effective/ common ways to get customers' attention:

1. Website! Every company/business should have a website, its the best way to show and allow potential customers to find out more about you and your products/services. Also, they will be able to view your updates and offerings. Of course its up to you if you want to make your website trendy and add stuff that can attract Internet users.

2. Blogging! Its a very effective online communication tool between the clients and staff. Also, its informal so it encourages two-way communication (Push and Pull)

3. Email Marketing… Allows you to keep your name on top of the clients' mind. Keeping them updated and allows them to contact you whenever they need you. In the main website clients should always be asked to give their emails if they are interested, and even when they physically go to the shops it should be recommended that they leave their emails.

4. Social Media Marketing… Like I said in my previous post its one of the MOST powerful and dominant online marketing tools. By joining social networks, like: Facebook, Twitter and Youtube, you are creating an online community for your target audience where they can join your page and feel like a part of this company. Its all about quick communications and updates which are related to PR, promotions and any thoughts really - its easy!

5. Search engine optimization and marketing. People use search engines very often a few times a week, daily and maybe even a few times a day! Personally I use Google like at least twice a day!!

Its important for companies to rank high on search engines and if you don't (because it isn't easy) you can always use search engine marketing which is basically having your company/brand's name appear in search results of specific words.

6. Mobile application. I think everyone now has a mobile even 8 year olds! Only those who live in a jungle don't have one!! Again in my previous post 'Social Media Facts That Made Me Go: WOW!' I wrote that 'By 2010, there are more than 5 Billion mobile connections in the world!!! companies should take advantage of this wide spread of mobile and create mobile applications to promote for the products, show your nearest branches, send offers and promotions. Applications are mostly useful for those who own iPhones. But this doesn't mean that others should be left out of the pictures, you can still use SMS to update them.

I hope you find these tips useful! I think they are all easy to do and if companies apply at least two or three of them they will cover a wide range of their target audience and they will reach them. We live in a technological, advanced world so everyone should take a step towards this advancement and be a part of it!

Resources:

- Building Your Brand Through Digital Marketing

Innas A.

Social Media Facts That Made Me Go: WOW!!

Social media is one of the most powerful and dominant tools on the internet, of course we are all familiar with them -If you don't use them you certainly heard of them. It is a network that is growing rapidly and influencing a lot of fields, and Digital Marketing is one of them.

Yesterday I received an email from a friend, the title was "20 Facts about Social Media that will make you go WOW !", and it really did make me go wow. I couldn't be selfish so I decided to share it with all of you.

Before I list the facts, I have to give credit to the agency who worked really hard to get those facts together, its called 'McCollins Media', and they do a whole bunch of cool stuff related to Design, PR, Social Media and Web.

Now here you go, I'll let you be amazed and "Wow-ed" :)!

1. Internet Users in the Middle East has risen to 63.2 million by 2010

2. In Middle East, Iran is the country with the maximum Internet penetration ratio.

3. There was an increase of 14% in the number of Internet users worldwide in 2010.

4. At the end of 2010, there were 88.8 Million domain names registered in total !

5. Number of Blogs has risen to 152 million by 2010.

6. The average number of videos watched on YouTube is 2 Billion.

7. Number of videos watched on Facebook is higher than YouTube. Approximately 2.5 Billion/day.

8. Number of photos uploaded to Flickr per month = 130 Million

9. Number of Facebook applications installed everyday is 20 Million

10. As of December 2010, there were 255 million websiteslive on the internet.

11. Every minute 35 hours of video is uploaded to YouTube.

12. Total number of Instant Messaging users by 2010 is 2.4 billion !.

13. Total number of Twitter users by 2010 = 175 million !

14. 250 million New people registered on Facebook in 2010

15. 70% of Facebook’s userbase is outside the U.S

16. By 2010, there are more than 5 Billion mobile connections in the world !

17. The average number of videos an Internet user in U.S watches on the internet = 186

18. The average number of photos uploaded on facebook per year = 36 billion.

19. Number of new users on Twitter in 2010 = 100 Million

20. The most popular browser on the internet today is Internet Explorer, despite fierce competition from Firefox and Chrome.

Isn't that Just amazing?

Social Media is everywhere! and by using it, companies, businesses, brands and others can promote themselves and work their way through to people.

Resource:

McCollins Media Website

Innas A.

What is Digital Marketing?

Here's a definition that I combined through my research to define 'Digital Marketing' :

Digital marketing is a term that was created with the technological advancements our world is experiencing, the more technology is advanced the more digital marketing becomes spread and used. Its a wide term which includes a lot of mediums and uses.

Some mediums which are used in Digital Marketing are: E-mail, RSS, Voice broadcast, Fax broadcast, blogs, videos, Wireless text messaging and search engines.

As for the uses of Digital marketing include: advertising, following the technological trends, and creating online advertising campaigns which are interactive.Also, Digital Marketing facilitates the communication between companies and customers.

While I was searching for a definition to Digital Marketing the words 'Push' and 'Pull' kept on appearing. Push and Pull is what Digital Marketing is all about, as companies can use it to 'Push' information via email, RSS, or voice broadcast. On the other hand companies can 'Pull' content by searching a banner ad and Pay Per Click search items. The combination of Push and Pull is a perfect example of how technologies and digitalization enhances marketing campaigns. (1)

In conclusion I would like to share the following video with you, which has a brief and useful explanation of what Digital Marketing is. Please press on the following link: Youtube - Digital Coach

References:

(1) Digital Marketing Blog

Innas A.

Introducing My Blog...

With all the technology advancements we are exposed to in our daily lives, internet and technological devices have become vital and a necessity for all of us. Digitalization became important, and studying about it is certainly beneficial.

I'm doing a concentration in Marketing, and this term I'm taking a class called 'Digital Marketing' and I would like to share with you all my research and findings about this field and how Digitalization serves it.

Innas A.