What is Digital Marketing?

Here's a definition that I combined through my research to define 'Digital Marketing' :

Digital marketing is a term that was created with the technological advancements our world is experiencing, the more technology is advanced the more digital marketing becomes spread and used. Its a wide term which includes a lot of mediums and uses.

Some mediums which are used in Digital Marketing are: E-mail, RSS, Voice broadcast, Fax broadcast, blogs, videos, Wireless text messaging and search engines.

As for the uses of Digital marketing include: advertising, following the technological trends, and creating online advertising campaigns which are interactive.Also, Digital Marketing facilitates the communication between companies and customers.

While I was searching for a definition to Digital Marketing the words 'Push' and 'Pull' kept on appearing. Push and Pull is what Digital Marketing is all about, as companies can use it to 'Push' information via email, RSS, or voice broadcast. On the other hand companies can 'Pull' content by searching a banner ad and Pay Per Click search items. The combination of Push and Pull is a perfect example of how technologies and digitalization enhances marketing campaigns. (1)

In conclusion I would like to share the following video with you, which has a brief and useful explanation of what Digital Marketing is. Please press on the following link: Youtube - Digital Coach

References:

(1) Digital Marketing Blog

Innas A.